MY JOURNEY with the concept of beauty has been a long one. It started when I was born into an Apartheid ruled South Africa, at a place and time when the colour of your skin determined all that you could hope to be in the world. 

Having lived with this level of restriction and judgement I can clearly see what drove me to work with those heralded for their beauty while simultaneously supporting people to know that their physical body is the smallest aspect of what makes a person truly beautiful. 

This is a much longer story, but I wanted to share an important part of my journey that took me to India twenty years ago, and ignited my belief in ‘faith lifting beauty’.

I had determined to travel to India by myself for a few weeks. It was here in this incredible land of contradictions that I did a great deal of soul searching. In the faces of its people I saw a courageous ability to embrace life, rather than hide from it and to show up for it every day no matter what pain was endured. 

I felt an intimate admiration for the strength and courage of these people and their willingness to stand up again and again when life knocked them down. My struggle wasn’t theirs, in fact it was nothing like theirs, but still I felt a connectedness and in those moments that most people struggle to find their place in the world. 

In India, every day is a test of survival, a test of faith.  Witnessing poverty and death on the streets made me ask myself question after question in relation to how I had lived my life to date.

If I left the earth today would I believe I had a lived a full life?

Had I shared enough of my skills with people?

Is what I did on a day-to-day basis something that contributed to the world being a better place?

I didn’t have all the answers, but I handed them over to God, knowing that the answer to those questions would help me to seek the truth about what really makes up a good life. 

When I was out taking photographs one day in Madras (as it was then), I noticed a small framed woman standing in the early morning light, untouched and unmoved by all around her, while her sari danced in the wind. 

She stood with her back to the sun, glancing over one shoulder, revealing only one side of her face. To me she looked like she had been dropped from heaven wrapped in a rainbow. 

There was something oddly familiar about this scene. It reminded me of a fashion shoot where the breeze gently moved the models garment while she smile simultaneously, capturing that perfect photographic moment.  

But this woman was no model and she was certainly in no glamorous location. In that moment she turned, and as if in slow motion, her whole image morphed.  

To my dismay I saw that her face had two dramatically different sides that bore no resemblance to each other in any way. The left side was disfigured showing a mound of purple saggy flesh that hung over her cheek, forming a flesh-like drape that concealed any bone structure. Despite this, she turned towards me exuding an air of pride.

Our eyes locked, she smiled at me and then dropped her head to look at a child playing in the mud.  With uncertainty in my voice I asked her if she would like her photo taken. Instantly her rich brown face cracked open with a smile that stretched from ear to ear. She nodded, then in a thunderous voice she called out to the entire village. In response almost every man, woman and child gathered around to watch. I focused the camera, and she gently touched her hair to ensure that it was in place. 

I admired her eagerness, remembering how I often had to beg friends and relatives to take happy snaps.

Unblinkingly she looked into the lens. Her gaze was so intense it asked me, ‘What did this mean?’

I knew what it was to be judged for how you looked, having been beaten and spat on by kids at school in South Africa on a daily basis for the way I looked. Yet in recent years I had lived only in a world that placed an exclusive focus on physical beauty; a world where the word ‘beauty’ was used to justify why some felt privileged and superior; all because of their fleeting looks.

As I stood there I was witnessing the raw truth of beauty. Staring silently at the sagging muscles on this woman’s face I knew I was being challenged by a truth that deep down I had always known - that skin-deep beauty would never be enough.

As I lined up the shot, two tourists stopped and stared with morbid curiosity. The one said, ‘My God isn’t nature cruel?‘

It is so easy to judge what we think is ugly and feel righteous in doing so. In that moment I questioned the nature of cruelty. It was clear that it isn’t nature that is cruel, but rather our lack of compassion or acceptance of differences.  

Undisturbed the woman smiled for the camera, showing me that I could not change or control someone else’s reactions. As she stood with her head high she revealed that she had long ago risen up to meet her beauty and her truth. She was willing to embrace all of who she was and what life had given her, and she was not concerned about how others responded.

As I took her photograph I studied her face. Her appearance disturbed me as it brushed up against everything we are taught about what makes someone valuable. But when I looked into her eyes I felt deeply moved. She had a sense of calm acceptance and integrity that I had never seen on any model’s face I had ever worked on, mine included. This woman was living in a cushion of self acceptance; a living example that the essence of our beauty lies not in our physical characteristics, but in the heart of our character.

Looking at her I was filled with a longing for something that I did not yet truly know and wondered how liberating it must be to have such a sense of peace within one’s self; to leave behind the impossible ideals of physical perfection that so often stops us feeling good about ourselves. I could see so clearly the reality of beauty and in that moment a part of me vowed to help others do the same.

This woman held up beauty, hope, acceptance, and courage amidst chaos, confusion, poverty and judgment. I saw that what we are all taught is to forget that beauty can shine through every face, because the power and the true essence of beauty unfolds from the inside out.

When I had finished taking the photos, this wondrous woman placed both her hands together in the middle of her chest, lowered her head slightly, smiled and walked away. 

I sat on the sidewalk afterwards and wrote what this teacher of true beauty had taught me:

'In life sometimes love presents itself in a form that is totally unexpected,

Rise to the consciousness of the love, not the level of the form.'

Whenever I am tempted to judge someone I remind myself of this.

The day I left Puttaparthi, this wonderful teacher of beauty was there to farewell me. She waved to the man who had reminded the village that she was valuable enough to be photographed, and I waved good-bye to the woman who taught me the power of gratitude.

Still today when I give too much thought to the way I look, I close my eyes and remember a woman who was proud and victorious in who she was and what she represented in the world, and I affirm silently that a face full of beauty is heart full of love.

In remembering this we are all free. 



                                                        Gregory Landsman






 At 53, I look back at my career and realise that I have spent much of the last 20 years advising on how to achieve the healthiest and youngest looking skin naturally. I do this because I know that ageing and the stress that comes with the judgments we have on our physical bodies can be a distraction from learning to appreciate ourselves and our differences.

As a result, so much of what I do is aimed at giving people the emotional, mental and physical tools that support them to look after themselves on the inside and the outside. I do this through my TV shows on food; my professional skin treatment range; my books on skin and beauty; and my magazine FACE SECRETS.

Yet my personal journey has taught me, that when we get to the point where we can appreciate our differences and feel good about how we look, we are able to acknowledge that how we look is only the smallest part of what makes us beautiful human beings.  

Having come into contact with thousands of people over more than 25 years I have come to understand that we are geared to self-judgment. Whether the person I was talking to was a supermodel or someone who hasn’t focused on fashion or beauty in any way, somehow they all believe they were never young enough, thin enough, sexy enough or attractive enough! 

Which begs the question – What are we really looking for in our lives…looks or love? ‘Love of course’, I hear you say! But the irony is that real love is the exact opposite of anything that could possibly be attained via a certain look, age or body shape. 

The problem is that we live in a world that is conflicted about what real love means. The truth is ‘that every one of us is worthy of being loved regardless of our physical appearance’, yet everything in our day-to-day tells us that there is an indelible link between ‘having looks’ and finding love. 

And let’s be clear. ‘Having looks’ is short for never getting old or having wrinkles or putting on weight or living with any perceived physical flaws. Perfection in other words!

Yet perfection – physical or otherwise, has nothing to do with love.

So why do we buy this myth and torture ourselves with the belief that our value is tied to the way that we look?

What would make someone who is 50 believe they should look like someone who is 20? 

What would make us believe that finding love requires us to be young?

Why would we think that a wrinkle on the face makes us less attractive rather than give us more character and reflect a life well lived? 

Why would someone who has birthed and raised grown children believe that they should have the same body they had at 18?

And why would our paradigm of thinking default to body part evaluation that leaves us feeling not good enough?

Perhaps at the core of it we are confusing the advertising images that depict the fantasy of beauty with the reality of living a good life?

Perhaps we feel compelled to believe that looking a certain way will give us the life and love that will make us happy?  (We only have to look around to recognise that this isn't the truth!) 

But believing that our looks are the most important aspect of our being ensures that there is no room for growth, allowance to age gracefully, celebration of individuality or appreciation of differences – all the things that make up a rich life - but not a perfect one!  

My experience of love is that it thrives in environments where differences are not just tolerated but celebrated; where kindness is as valued as passion; where respect is earned by our daily acts and choices; where we give without asking for anything in return; and where we know the value of giving in, but never giving up our integrity. This has nothing to do with our physical bodies looking a certain way. 

I believe we all need to recognize and acknowledge that ‘good looks’ have nothing to do with ‘good love’. 

For love has nothing to do with age or physical appearance – but everything to do with self belief and what you truly believe you deserve. It defies logic and rational thinking and goes well beyond any shallow definition about being ‘in’ or ‘out’ of someone’s league.   

No doubt when it comes to love and our looks we need to look at the beliefs that we carry silently as these shape how we live and how we love. In many cases it is our negative beliefs that keep us locked into a limited definition of who we are.  Changing our beliefs can liberate our lives…and I believe we are all worthy of being liberated.

So whether we are finding love, making love or keeping love, we need to treat ourselves kindly, to remember our innate goodness that we posses as human beings and to celebrate all of who we are; as only when we do this will we find a person who’ll truly cherish us.  But being cherished does not depend on us being a certain age, a certain weight, a cardboard cut out of someone famous, or something someone else thinks we should be! It relies on us being the very best version of ourselves. For the relationship we have with others is only a reflection of the one we have with ourselves – the way we think and feel about ourselves and our level of gratitude for the body and life that we have been given.

It is important to keep in mind that none of this is easy. It is a road with many challenges. But my own path tells me that what doesn't challenge you won’t change you; for every insecurity and self doubt provides us with an opportunity to find the truth of who we are…as long as we are willing to look at it and listen to what it is telling us. 

I have been married for 22 years and with my wife for 26 and I know that love is a journey that evolves along with our physical bodies. It is this journey that gives our life meaning, fills our heart with purpose, increases our vitality and helps us remember the goodness of who we are and the goodness of God. 

“Beauty comes in all forms, shapes, colours and sizes.

When we can accept this simple truth we will no longer hurt ourselves and others

For the simple things that make us human.”










Every day we get up to fight the good fight

We rise to the challenge and take risks when we need to

We work hard and we play hard

We learn from our mistakes and live each day with no regrets

We love and we laugh

We know when to hold on and when to move on

We do what we need to get the job done

We accept that daily living comes with stress but we deal with it

We won't give up if we can still stand up

We think in terms of possibilities and push past our limitations

We look after ourselves and the skin we are in 

We understand that our health is like gold and our choices reflect it

We make the most of who we are and strive to be our best

We know what matters in life and we treasure it


Gregory Landsman








Our breath is our secret storehouse that helps us sustain clarity, centredness and a happy heart!








                                                                                                     Gregory Landsman






Gregory Landsman's Balance of B.E.A.U.T.Y. Philosophy

B  Balance – a balance of inner virtues that radiates outwardly and shapes our beauty and our lives

E  Enthusiasm – to show enthusiasm for who we are and all aspects of ourselves.

A  Acceptance – accepting ourselves as a whole without isolating or fragmenting beauty to certain physical characteristics

U    Understanding we were born whole and beautiful and along the way, educated to doubt it. But if we have the ability to create insecurity, we have the ability to eliminate it.

T  Trust – Learning to trust in who we are and value our own opinions.

Y  You – you possess beauty if you are willing to see it in a more expansive way other than just the physical.






It has taken me many years to understand

That if I believe I am ugly I will know ugliness

If I believe my body is not perfect I will know imperfection

If I believe I am beautiful

I will know beauty

This is my power to choose what I believe

Guide my thoughts so I can choose carefully

                                                                                                    Gregory Landsman






Love and BEAUTY are interlinked

With one you ultimately share the other

You are the way that beauty becomes human

You give it a quality that can be touched and shared

You give love and beauty meaning

Use your body to express this beauty

Use your heart to feel it

Your eyes to see it

Your ears to hear it

Your hands to create and share it

And your feet to be grounded in it

                                                                                                                                   Gregory Landsman 



I met a woman recently who had a deep interest in butterflies. She went on to explain the basics to me…that they start off as caterpillars, eating their way through leaves. They then cocoon themselves and eventually turn into butterflies.

What I didn’t know was that to turn from a caterpillar into a butterfly is a feat of nature, a process that takes an extraordinary struggle for the butterfly to break out of the cocoon. But that struggle has a purpose. It strengthens the butterfly’s wings so that when it finally breaks free from the cocoon, it is able to fly.  She explained to me that if nature had created an easier process for the butterfly it’s wings would never be strong enough and it would die. 

Much like the butterfly, strengthening our own beauty wings is a personal journey that with all its challenges takes us closer to the truth of what makes us beautiful human beings. This can be challenging and often we look at situations and wonder why things have to be so difficult? Why are so many of us challenged in this area of our lives, never feeling as though we look how we would like to?

My own path through the world has shown me that for most of us there is a certain amount of struggle before we reach a point where we are strong enough to simply be free and fly as God intended us.

So when on those days when you are feeling challenged, for something simple or more significant, try to keep in mind that you are strengthening your beauty wings and getting ready to fly.





I have always felt that my purpose in life was to share a message about the truth of beauty; that it is a God given right for all to experience if they are willing to embrace, celebrate and accept not only their differences, but the differences in the world.

The truest embodiments of this are often children and animals, who are both perfect reflections of living fully without awareness or concern for their physicality, or the comparisons that inevitably ensue.

My passion to support both our children and our animals stems not only from a deep compassion for the true beauty they represent, but similarly their vulnerability in the world.

They act as powerful reminders that we need to be mindful in the way we live and love ourselves and others, including the animals that bring so much love and beauty to this world.